Yasmin is a graphic designer and illustrator based in Brooklyn, New York. She is interested in using design as a tool to understand the complex systems we live within and as a way to create meaningful interactions.









With Water


Brand Identity 
Project Overview
With Water is a speculative non-profit created in response to Detroit’s long history of water shutoffs–a resource that would provide water and promote governmental change for Detroit residents.

Even during Covid-19, hundreds of families were left without water to stay sanitized and safe. At the core, With Water is centered around the belief that water is a human right and should be accessible to everyone.


Colors and Shapes 

With Water Community Mural 

Street-side Billboard

Street-side Billboard

Flyers

Water Truck

T-Shirt

Website and App Interface 

Instagram Motion Ads

Process︎︎︎



Lessons Learned

The role of a designer is one that is nuanced because design should not always be posed as a solution. Systemic issues can not be solved by branding, only be rebuilding the framework that allowed for these issues to exist in the first place.




Yasmin is a graphic designer based in Brooklyn, New York. She is interested in using design as a tool to understand the complex systems we live within and as a way to create meaningful interactions.






©2022
Reading List
© 2022
Reading List