With Water

Brand Identity 
Project Overview
With Water is a speculative non-profit created in response to Detroit’s long history of water shutoffs–a resource that would provide water and promote governmental change for Detroit residents.

Even during Covid-19, hundreds of families were left without water to stay sanitized and safe. At the core, With Water is centered around the belief that water is a human right and should be accessible to everyone.

Colors and Shapes 

With Water Community Mural 

Street-side Billboard

Street-side Billboard


Water Truck


Website and App Interface 

Instagram Motion Ads


Lessons Learned

The role of a designer is one that is nuanced because design should not always be posed as a solution. Systemic issues can not be solved by branding, only be rebuilding the framework that allowed for these issues to exist in the first place.