Neighbor to Neighbor
Brand Identity
Project Overview
Neighbor to Neighbor is a collaborative project with Quicken Loans Community Fund and 7 other of my design peers. We were faced with the complex and nuanced issue of housing in the Detroit area and were looking for a way to increase the number of property tax exemption applicants.
Over 15 weeks we conducted extensive research, ethnography, and design to produce a full branding system for Neighbor to Neighbor, a comprehensive PTE application kit, and redesigned the city of Detroit’s PTE application form.
Neighbor to Neighbor is a collaborative project with Quicken Loans Community Fund and 7 other of my design peers. We were faced with the complex and nuanced issue of housing in the Detroit area and were looking for a way to increase the number of property tax exemption applicants.
Over 15 weeks we conducted extensive research, ethnography, and design to produce a full branding system for Neighbor to Neighbor, a comprehensive PTE application kit, and redesigned the city of Detroit’s PTE application form.
In collaboration with Will Callis, Sarah Cremering, Tracee Hartley, Erica Heathcote, Josh Krauth-Harding, Matt Neilson, and Jigyasa Tuli.
Lessons Learned
This process emphasized the importance of research and including the people you are designing for throughout every step of the process. I was able to learn about collaborating with other designers and am thankful for the insight that I grained throughout this project.
Lessons Learned
This process emphasized the importance of research and including the people you are designing for throughout every step of the process. I was able to learn about collaborating with other designers and am thankful for the insight that I grained throughout this project.
Book designed by Erica Heathcote and Josh Krauth-Harding.
Yasmin is a graphic designer based in Brooklyn, New York. She is interested in using design as a tool to understand the complex systems we live within and as a way to create meaningful interactions.
Yasmin Ali
Graphic designer based in Brooklyn, NY.©2022
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