Life Remodeled
Brand Identity
Located in Dexter-Linwood, Life Remodeled channels the neighborhood’s radical hope to lead to sustainable change and action. Life Remodeled is a non-profit organization dedicated to providing opportunity hubs, like Durfee Innovation Society, for its community. In collaboration with three of my peers we developed a possible re-brand solution for Life Remodeled that would communicate the goals of the organization.
This branding system utilizes a simple house shape-not only to keep the familiarity of the mark from the existing brand- but to represent community, progessive change, and growth. We then created a mark to represent community hubs like Durfee Innovation Society that could coexist with the mark of Life Remodeled.
This branding system utilizes a simple house shape-not only to keep the familiarity of the mark from the existing brand- but to represent community, progessive change, and growth. We then created a mark to represent community hubs like Durfee Innovation Society that could coexist with the mark of Life Remodeled.
