Yasmin Ali

︎︎︎ is a graphic designer and illustrator based in Brooklyn, NY. She is interested in using design as a tool to understand the complex systems we live within and as a way to create meaningful interactions. Her design practice focuses on social impact and community building. She is currently working at the Center for Urban Pedagogy, a non-profit on a mission to make public policy accessible.


︎︎︎yasminalidesign@gmail.com  
︎︎︎Resume by request

Balloonfest
Brand Identity 



Project Overview
Balloonfest is an adventurous three day hot air balloon celebration in Howell, MI. From balloon launches to fireworks, this festival is a summer event that brings in hundreds of families. This brand identity takes visual inspiration from the language of navigation and the passing time of day at the festival.




Balloonfest in the day ︎ & ︎︎︎ at sunset ︎