Balloonfest
Brand Identity 



Project Overview
Balloonfest is an adventurous three day hot air balloon celebration in Howell, MI. From balloon launches to fireworks, this festival is a summer event that brings in hundreds of families. This brand identity takes visual inspiration from the language of navigation and the passing time of day at the festival.




Balloonfest in the day ︎ & ︎︎︎ at sunset ︎